SmartWool

SmartWool was born with comfortable performance in mind. SmartWool's founders were New England ski instructors struggling to keep their feet warm. After trying a variety of materials, they rediscovered an age-old classic: wool. But, while these socks may have been warm, they were itchy and shrank. So they worked on a process to make them soft and easy care. SmartWool was born on a simple tenet: keeping feet comfortable on the slopes.

.It was a hard sell. Try as they might, they couldn't initially convince others of the materials merits. No one believed that a wool sock could be anything but itchy. Out of frustration, they finally challenged people to try them. And this simple tactic changed the course of SmartWool forever and pioneered a new market transformation for wool performance products. The instant people tried them they were awestruck with SmartWools soft luxurious feel. They were even more surprised that their feet stayed comfortable for extended periods of time in mixed weather conditions. Instead of getting clammy, the SmartWool socks stayed dry, soft and comfortable. The founders then realized that they had to get their socks on as many people as possible to let them speak for themselves and that they did. The consumer loves SmartWool socks.

SmartWool, is one of the famous brands offered at Famous Brands Outlet.